How to Create Branded Short Links and Why You Should Use Them

How to Create Branded Short Links and Why You Should Use Them

Afef A. image

Founder & CEO

2 mins read

In today's fast-paced digital world, creating a lasting online presence is essential. Branded short links have come to the forefront as a game-changer that offers an easy yet powerful method of sharing content. This guide will help you through the process of making branded short links and explain why they should be part of your digital toolbox.

The Basics of Branded Short Links

Branded short links are condensed URLs that include your brand name or a customized keyword. They are created to replace long, cumbersome links with concise and memorable alternatives. This not only makes your links visually appealing but also reinforces your brand identity.

Creating Branded Short Links

  • Choosing a URL Shortening Platform: Explore popular URL shortening platforms that allow you to create branded short links. Consider features like link tracking, customization options, and ease of use.
  • Adding Your Branding: Customize your short link by incorporating your brand name or a relevant keyword. Some platforms also enable you to add a custom domain for a seamless brand experience.

Why Use Branded Short Links

Enhanced Brand Visibility: Branded short links increase brand visibility and recognition. They carry your brand name, making every click an opportunity to reinforce your identity.

Improved Click-Through Rates: Short links are more appealing and user-friendly, leading to higher click-through rates. Users are more likely to engage with concise, branded links.

Trust and Credibility: Branded short links instill trust and credibility. They assure users that the link is associated with your brand, reducing the hesitation to click.

Trackable Performance: URL shortening platforms often offer tracking features, allowing you to monitor the performance of your links. Understand how your audience interacts with your content for better-informed strategies.

Consistent Branding Across Channels: Use branded short links consistently across various channels, maintaining a cohesive brand presence in all your digital communications.


In conclusion, branded shortlinks are an uncomplicated yet potent tool to boost your digital presence. By crafting concise, memorable links that display your brand, not only do you amplify user interaction but also bolster your brand image through various online platforms.

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